|
Courses >
> Achieving Top Search Engine Positions
 Learn how to achieve top search engine positioning in this highly-interactive, six-week course. Discover how search engines work and how important events have shaped the entire Search Engine Optimization (SEO) industry. Learn which search engines are used the most frequently, and which ones you must absolutely get your site listed in. Master important HTML tags and understand how to use them effectively and ethically. Explore exciting and free online tools that can help you choose the most popular keywords related to the topic of your Web site. Domain, folder, and file naming conventions are discussed along with content layout and its effect on search engine positions. The entire SEO cycle is covered in detail, from primary keyword selection through the post-submission analysis. By the end of this course, you will have the knowledge and the know-how to achieve top search engine positions!
This course includes a knowledgeable and caring instructor who will guide you through your lessons, facilitate discussions, and answer your questions. The instructor for this course will be Robert Viers.
 Bob Viers is an accomplished Search Engine Optimization expert, Web programmer, and online author. He has obtained multiple top-ten listings in major search engines for Web sites with widely varying topics. Mr. Viers is currently responsible for obtaining and maintaining top search engine positioning for a large corporation. His online tutorials and technical reviews have been enjoyed by thousands of Web surfers worldwide.
To purchase this course, click the Enroll Now button below:
Requirements:
Internet access, e-mail, the Microsoft Internet Explorer or Mozilla Firefox Web browser, and the Adobe Flash and PDF plug-ins (two free and simple downloads you obtain at http://www.adobe.com/downloads by clicking Get Adobe Flash Player and Get Adobe Reader). Completion of the 'Creating Web Pages' course or equivalent HTML experience, and a computer of any type.
Syllabus:
All courses run for six weeks, with a two-week grace period at the end. Two lessons are released each week for the six-week duration of the course. You do not have to be present when the lesson is released, but you must complete each lesson within two weeks of its release.
A new section of each course starts on the second or third Wednesday of each month. If enrolling in a series of two or more courses, please be sure to space the start date for each course at least two months apart.
| Week One |
| Wednesday - Lesson 01 |
In the lesson, you'll learn about the fascinating history of search engines. You'll discover the differences between search engines and directories, and you'll find out which ones you must get your Web site listed in.
|
| Friday - Lesson 02 |
Today, you'll get a behind-the-scenes look at how search engines actually work. This fundamental knowledge is essential for you to obtain the highest search engine rankings possible!
|
| Week Two |
| Wednesday - Lesson 03 |
Developing a keyword list is one of the most important things you can do to get your Web site listed with search engines. This lesson includes step-by-step instructions for creating astounding, comprehensive keyword lists that are second to none.
|
| Friday - Lesson 04 |
In today's lesson, you'll learn how to perform a pre-submission analysis of your Web site. You'll learn the determining factors in keyword effectiveness. You'll also learn about an online tool that you can use to determine the Keyword Effectiveness Index of any keyword!
|
| Week Three |
| Wednesday - Lesson 05 |
In this lesson, we'll focus on highly important HTML tags that greatly affect search engine optimization. You'll learn which tags to use, where to use them, and which parameters to include.
|
| Friday - Lesson 06 |
Today, you'll learn how the layout of your Web site content can greatly impact your search engine rankings. You'll master the ability of developing the portions of a Web page that are heavily scrutinized by search engines. You'll also learn about the importance of using content related keywords.
|
| Week Four |
| Wednesday - Lesson 07 |
In this lesson, you'll find out how domain names and file naming conventions can positively affect your search engine rankings. You'll learn which naming conventions work, and which characters to use when separating words within a filename or a domain name. You'll also discover how to develop gateway pages, which function as alternate entrances to your Web site.
|
| Friday - Lesson 08 |
Today, you'll learn about spamming techniques to stay away from. Many novices accidentally use some of these techniques, and their use is often detrimental to search engine rankings. You'll also find out how much keyword usage is acceptable, and how much can be considered over-usage.
|
| Week Five |
| Wednesday - Lesson 09 |
This lesson is all about the ins and outs of submitting your Web sites to search engines. You'll find out about a free service that enables you to submit your Web site to 12 major search engines all at one time.
|
| Friday - Lesson 10 |
After you submit your Web site to a search engine, you'll need to monitor your success. Today, you'll discover how to do this in a post-submission analysis. You'll learn how to determine your rankings and how to view server log files to obtain information about your visitors. You'll also find out about referral logs, which can show you where your visitors are coming from.
|
| Week Six |
| Wednesday - Lesson 11 |
Today, we'll explore powerful online promotion techniques that can dramatically improve your search engine rankings. You'll discover how newsgroups and e-mail signatures can play a powerful role in marketing your site. You'll also learn how noncompeting site links can add validity to your site and improve your rankings.
|
| Friday - Lesson 12 |
In our final lesson, we'll discuss how you can improve your search engine rankings through offline promotion. We'll examine affiliate programs that can be highly beneficial. Finally, you'll learn how to monitor the effectiveness of your marketing efforts.
|
To purchase this course, click the Enroll Now button below:
Student Reviews:
"Enjoyed the course very much! It was my first exposure to on-line education and I was very impressed with the knowledge I felt able to absorb, and the pacing of the classes. Thanks so much."
"Good Course. I have taken a number of internet courses. I enjoyed this one too, perhaps more than some."
"Good course! Some of the lessons were quite long, but due to the nature of the material probably necessarily so."
"Great course! Everything I expected and more."
"I really learned a lot from this course. I am in the process of developing another web site which will need to have a very high search position and this class will help me achieve this goal. I didn't realize there was so much to achieving high position ratings. Thank you for all your knowledge and expertise."
"I would never have guessed what it takes to achieve top search engine positions. The course was a lot of work, but very helpful to me as I launch a web based business. Thanks!"
"Thanks, this was very valuable information, not generally available."
"The instructor was very knowledgeable and had a great way of expressing the information. He made everything very understandable and did a very good job of using examples to illustrate the lesson information. He was VERY in-depth and thorough on every single topic that was covered. I plan on keeping all of the lessons as a reference guide for the future."
"Very good course and teacher. I never realized the amount of work necessary to obtain top search engine results. Assignments were tough but necessary."
To purchase this course, click the Enroll Now button below:
Recommended Courses:
Students who enrolled in Achieving Top Search Engine Positions were also interested in the following courses:
Business Marketing Writing
Start Your Own eBay Drop Off Store
Introduction to Dreamweaver CS3
Introduction to Linux
Marketing Your Business on the Internet
Intermediate Dreamweaver CS3
Achieving Top Search Engine Positions
Creating Web Pages
|
